Highlights
IN THIS SECTION
Highlights
1700S
In Mexico, a legend is born.
1758
José Antonio de Cuervo y Valdés was given a writ of land ownership by King Ferdinand VI to plant agave on his lands for producing tequila.
1795
The King of Spain Carlos IV issued a royal decree (Cédula Real) to Jose María Guadalupe de Cuervo y Montaño to produce and sell “Vino de Mezcal,” which is now known as tequila. This is considered the first license to produce and distribute tequila.
1800S
Tequila Jose Cuervo becomes
an international spirit.
1812
La Rojeña, the oldest active distillery
in Latin America, is founded.
1852
Jose Cuervo barrels made it to California from San Blas.
1880
Jose Cuervo was the first tequila brand to bottle tequila individually, making it easier to transport and meet the booming demand in Mexico and across the border.
Received the first-place medal given to Jose Cuervo Tequila at the second Exposición de Las Clases Productoras, exhibition held in Guadalajara in May.
1900S
The Company demonstrates its
versatility with a diversified portfolio.
1945
Margarita cocktails are invented.
1974
Becle defends tequila’s appellation of origin. Just like Champagne can only be made in France or Scotch can only be made in Scotland, in order for a spirit to be called “tequila” it had to be made in certain states of Mexico.
1989
Positioning of our portfolio in 42 countries.
2000S
Our tradition and creativity merge into one.
2004
Presence in over 85 countries.
First company in the industry to obtain the Socially Responsible Company (ESR) distinction, granted by Cemefi.
2005
Maestro Dobel is established.
2007
Proximo Spirits is established.
Acquisition of Three Olives.
2010
250 years of history.
Acquisition of Hangar 1.
Acquisition of Stranahan’s.
2011
Launch of Tincup.
Acquisition of Boodles Gin.
2013
Jose Cuervo brand is distributed in the United States through Proximo Spirits.
7 million cases are exported.
2015
Acquisition of Old Bushmills Distillery.
2016
Shareholders approved Becle’s merger with Sunrise Holdings (the parent company of Proximo).
Launch of Ready-to-Drink cocktails: Jose Cuervo Especial Paloma and Kraken Cola.
2017
Initial Public Offering on the Mexican Stock Exchange: Becle, S.A.B. de C.V.
2018
Acquisition of equity interest in Eire Born Spirits LLC, owner of the Proper Number Twelve Irish Whiskey brand.
The Company completed the acquisition of the Pendleton Whisky brand from Hood River Distillers, Inc.
2021
Issuance of US$800 million 10-year bond.
New distribution and production partnership with JAJA Tequila.
2022
The Company launched “Gran Coramino” tequila in partnership with American comedian and actor Kevin Hart.
A history of the world’s
oldest tequila brand.
The company has been a pioneer in the spirits market for over 250 years, driven by our core tenets of exceptional quality, diverse tastes and innovation.