Corporate Governance

Board of Directors, Committees and Executive Officers

Corporate Governance

Shareholders Meetings

Corporate Governance

Ownership Structure

Corporate Governance

Bylaws, Codes and Policies

  • Board of Directors, Committees and Executive Officers
  • Shareholders Meetings
  • Ownership Structure
  • Bylaws, Codes and Policies

Board of Directors

Industry Expert

Financial Expert

Juan Francisco Beckmann Vidal

Honorary and life-long Chairman

Juan Francisco Beckmann Vidal holds a degree in Accounting and an MBA the from Instituto Tecnológico de Monterrey (ITESM). In addition, he has completed several postgraduate programs in Business Administration at Stanford University. Mr. Beckmann Vidal joined the Company in 1964. After holding positions in Operations, Finance, Sales and Marketing, as well as in the International Division, he was named Vice-Chairman and, subsequently, in 1972, he was named Chairman of the Board of Directors of the Company. He is an Independent Member of the Board of Directors of Grupo Financiero Banamex, Grupo Peñoles, and Grupo Aeroméxico, among other companies. In addition, he is a member of Consejo Coordinador Empresarial (E), Consejo Mexicano de Comercio Exterior (COMCE), Consejo Mexicano de Negocios, and of the Instituto Mexicano para la Competitividad (IMCO). Mr. Beckmann Vidal is also involved in several non-profit organizations, including Asociación de Adopte una Obra de Arte, A.C., Antiguo Colegio de San Ildefonso, Museo Nacional de Arte, A.C. (MUNAL), Museo Dolores Olmedo, Papalote Museo del Niño, Fondo Mexicano para la Conservación de la Naturaleza, Asociación a Favor de lo Mejor, A.C., Hospital Infantil de México Federico Gómez, Operación Sonrisa, ITESM (Mexico City), and the Jose Cuervo Foundation.

Juan Domingo Beckmann Legorreta

Chairman

Juan Domingo Beckmann Legorreta holds a degree in Business Administration from Universidad Anáhuac. Mr. Beckmann Legorreta began his professional career at the Company as Manager of Tequila Centenario. Subsequently, as Manager of New Product Development, he launched the Jose Cuervo Reserva de la Familia brand and developed a solid track record of innovation, not only in the tequila category but also with rum, vodka, liqueurs, and energy drinks. Since 2002, he has served as Chief Executive Officer of the Company. Under his management, we have received the Premio Nacional de Exportación and the Premio Nacional de Calidad. Mr. Beckmann Legorreta has 28 years of industry experience.

Independent Board Members

Ronald Anderson

Ronald Anderson is an executive with international experience in several strategic international roles, perfecting both the developed and developing markets. Born in the United Kingdom, he started his career in the retail sector, and then took a sales position with Gillette. Mr. Anderson worked at Diageo for more than 25 years holding several Executive and Senior Management positions throughout the entire business, mainly outside the United Kingdom, or with global responsibilities. In the United States, he led the creation and negotiation of leading market routes in the industry, he became its first Customer Service Officer on the Board of Directors. He held a similar position in the Board of Directors as Vice President of Sales of Bacardi, before becoming a Consultant for McKinsey & Co. and a series of new companies.

John Randolph Millian

John Randolph Millian holds a bachelor’s degree, magna cum laude, in Global Economic Policy from the University of Colorado and an MBA from the Tuck School of Business. He has held various positions at Diageo LAC, American Express, Shering-Plough, and PepsiCo International. He directed the LAC business for Diageo for more than 13 years. Mr. Millian has been a member of several organizations, including President of the Council of Amcham São Paulo, the Baptist International Advisory Board, the Advisory Board of the Tuck School of Business for Latin America and the Caribbean, and Apoyo Seguro.

Ricardo Cervera Lomelí

Ricardo Cervera Lomelí holds a bachelor’s degree in Economics, graduating with Honors from the Instituto Tecnológico Autónomo de México (ITAM), and a master’s degree in Business Administration from Yale University, where he was elected member of the Dean’s Advisory Council. In 1998, Mr. Cervera received Mexico’s Premio Nacional Banamex de Economía. Mr. Cervera has over 17 years of Investment Banking experience, having worked at Salomon Brothers in New York, Salomon Smith Barney in New York, Citigroup in New York and Mexico, and since 2009, as founding partner of Vace Partners. Mr. Cervera is also founding partner, shareholder, and member of the Board of Directors of Fideicomiso Hipotecario. Throughout his career, Mr. Cervera has originated and executed Mergers and Acquisitions, equity and debt transactions worth over U.S.$50 billion in the United States, Mexico, Latin America and Europe. Mr. Cervera is a member of the Technical Committee of Fondo Capital Infraestructura, member of the Board of Directors of Procorp and member of the Investment Committee of DIJ Properties.

Alexander Gijs Van Tienhoven

Alexander Gigs Van Tienhoven holds a bachelor’s degree in Economics, graduated cum laude from Wharton School of the University of Pennsylvania. He participated in the Stanford Executive Program of Stanford University in 1999. Mr. Van Tienhoven worked for two years in UBS at Zurich where he held the position of Head of Wealth Management for Latin America and before that, for almost 28 years in Citibank NA and Citibanamex he held a number of positions, among them, as Head of Corporate and Investment Banking for Citibank Mexico, Chairman and Managing Director of Citibank Portugal, Managing Director of Private Banking of Citi Banamex in Mexico and, more recently, as Managing Director of Wealth and Investment Management for Mexico and Latin America. Mr. Van Tienhoven has been a Director of Aeroméxico, Citibanamex and San Luis Rassini. Currently, he is Director of Banco Finterra, Chairman of the Executive Board of the Wharton School in Latin America, Director of the Fundación Internacional para la Libertad, and of the Council of the Americas / Americas Society in New York.

Sergio Visintini Freschi

Sergio Visintini Freschi holds a degree in Electronic Engineering from the Universidad Iberoamericana (UIA) and earned a master’s in Business Administration (majoring in Finance) from the Instituto Panamericano de Alta Dirección de Empresas (IPADE Business School). He is an experienced executive with an extensive background in the financial sector, as well as in companies from diverse sectors. Mr. Visintini began his professional career at Richardson Marrell, (now Procter & Gamble), later joining as Vice President of Finance and Chief Financial Officer, and as member of the Board of Industrias Peñoles. He was Vice President of Finance and Chief Financial Officer for several years at Grupo Nacional Provincial. After, he worked at Rassini for more than ten years where he acted as Vice President of Finance and Chief Financial Officer, as well as member of the Board of Rassini. Since 2015 Mr. Visintini is an independent member of the Board of Metlife Mexico, one of the leading insurance companies in Mexico.

Luis A. Nicolau Gutiérrez

Luis A. Nicolau Gutierrez is a member of the Board of Directors of Coca-Cola FEMSA, S.A.B. de C.V., Gentera S.A.B. de C.V., Grupo Posadas, S.A.B. de C.V., GCC, S.A.B. de C.V. (formerly Grupo Cementos Chihuahua), Grupo Coppel, S.A. de C.V., Morgan Stanley Casa de Bolsa, S.A. de C.V. and Fondo Ignia, as well as a member of the Executive Committee of Ritch, Mueller y Nicolau, S.C., and of the Investment and Finance Committees of Promotora Social México, A.C. Previously, Mr. Nicolau was a member of the Board of Directors of Grupo Modelo, S.A.B. de C.V., Grupo Vitro, S.A.B. de C.V., Grupo MVS Comunicaciones, S.A. de C.V., Grupo Financiero Credit Suisse México, S.A. de C.V., J.P. Morgan Grupo Financiero, S.A. de C.V., Grupo Financiero Santander México, S.A. de C.V., Six Sigma Networks, S.A. de C.V. (KIO Networks), Papalote Museo del Niño and The Indian Mountain School. Mr. Nicolau holds a Law degree from Escuela Libre de Derecho. In addition, he holds a Master of Law degree from Columbia University as a Fulbright Scholar.

Hernando Carlos Luis Sabau García

Hernando Carlos Luis Sabau García holds a bachelor’s degree in Actuarial Science from the Universidad Nacional Autónoma de México. He also holds an M.A. in Economics from the University of Manchester and a Ph.D. in Economics from the Australian National University. He began his career as Manager of Actuarial Studies. Subsequently, he participated in various companies and organizations in management positions, until he became a Partner of SAI Consultores, S.C., where he has worked for more than 20 years. In addition, he has worked as a teacher, giving several lectures in various prestigious institutions. Mr. Sabau has extensive experience as a member of several Boards of Directors, including Mexder, Mercado Mexicano de Derivados, Grupo Financiero Monex, S.A., and Contraparte Central de Valores de México, S.A. de C.V., among others.

Alberto Torrado Martínez

Alberto Torrado Martínez graduated with a degree in Accounting from the Instituto Tecnológico Autónomo de México (ITAM) and holds a master’s degree from the Instituto Panamericano de Alta Dirección de Empresas (IPADE), as well as several diplomas from Harvard and Wharton Universities. Mr. Torrado opened his first Domino’s Pizza, after which he obtained the master franchise of the chain for Mexico, which later became Alsea. Alsea has been a public company since 1999 and has received several awards such as “Empresa Socialmente Responsable” (Socially Responsible Company). It has been part of the Sustainability Index of the Mexican Stock Exchange since 2013, and since 2018 it was included in the Dow Jones Sustainability Index. Similarly, Mr. Torrado holds the position of President of the “Va por mi Cuenta” Foundation, which provides food for more than 5,000 people a year and has also served as a member of the Board of Directors of the Mexican Stock Exchange and Banco Santander, among other companies.

Antonio Silva Jáuregui

Antonio Silva Jáuregui holds a Bachelor's degree in Mechanical and Electrical Engineering from Universidad Iberoamericana (UIA), and a Master's degree in Business Administration from the University of Chicago. He is an executive with a strong background in the spirits and non-alcoholic beverage industry, as well as in companies from various sectors. Mr. Silva began his professional career in 1979, working as a Project Engineer at Compañía Industrial de San Cristóbal, and later served as CFO and member of the Board of Directors at Scott Paper. After that, he worked at Becle for over fifteen years, where he served as CFO, as well as a board member. Since 2016, he has worked as a consultant at Cholula and La Viuda Food.

James Clerkin

James Clerkin has had a professional career in the spirits industry, with extensive experience in the North American market. He started his career in sales and held various senior management roles in international companies for more than 20 years. Notably, he transformed Diageo's US West division, increasing profits, and later turned around Allied Domecq's US business. He joined Moët Hennessy in 2008 as Chief Commercial Officer for Moët Hennessy USA and was eventually promoted to CEO, overseeing the North American, Canadian, Mexican, and Caribbean markets. He retired from LVMH Moët Hennessy in 2021 and currently leads a startup venture called Demeter that focuses on non-alcoholic spirits. Mr. Clerkin has also served on various boards of private and public companies, where he has gained valuable experience as a board member.

Alternate Board Members

Karen Virginia Beckmann Legorreta 1

Karen Virginia Beckmann Legorreta has a background in communications, business, and marketing. Ms. Beckmann has built a career as an entrepreneur and is currently Founder and Chief Executive Officer of PP Marcas, which is engaged in the production and marketing of luxury footwear, with the premium industry brands Crane and Kalaca among its portfolio. She is the first woman to be a member of Casa Cuervo’s Board of Directors.

Fernando Suárez Gerard

Fernando Suárez Gerard holds a bachelor’s degree in Economics from the Instituto Tecnológico Autónomo de México (ITAM) and a master’s in Business Administration (majoring in Finance) from the UCLA Anderson School of Management in Los Angeles, California. He began his professional career in Investment Banking at Salomon Brothers. Then he worked with Grupo Televisa (BMV: TLEVISA; NYSE: TV) as Corporate Finance Director. Mr. Suárez was one of the founding executives of the publicly traded Mexican airline Volaris (BMV: VOLAR-A, NYSE: VLRS). At this company, he acted as Chief Financial Officer for more than 12 years and ultimately as Executive Vice President of Finance. Mr. Suarez joined Casa Cuervo as Chief Financial Officer in October 2018.

Luis Fernando Félix Fernández

Luis Fernando Félix Fernández holds a degree in Business Administration from Universidad Iberoamericana. Mr. Félix began his professional career in the marketing area of Richardson-Vicks Company. He later joined Kimberly Clark de México, S.A.B. de C.V., where he held the position of Group Product Manager. He also served as Director of Global Business at Warner-Lambert. In 2001, he joined the Company as Marketing Director and later became Sales Director for the Self-Service channel. Since 2009 he has held the position of Managing Director for Mexico, and as of July 2015 he was given responsibility for the LATAM operation. Mr. Félix has also held positions at Pfizer and Procter & Gamble and has over 15 years of experience in the industry. Mr. Félix is currently the President and Chief Executive Officer of Proximo International, assuming all the functions of that position.

(1) Alternate of Mr. Antonio Silva Jáuregui

Independent Alternate Board Members

Carlos Javier Vara Alonso

Carlos Javier Vara Alonso graduated from the Instituto Tecnológico Autónomo de México (ITAM) with a degree in Economics. He received a Master’s Degree in Economics from Yale Graduate School and an MBA from the Yale School of Management. He worked for five years at McKinsey & Co. in Mexico City, Madrid, and Caracas. For the last 19 years, he has worked in Investment Banking as Head of the Mexico Office and Head of Latin America at Salomon Smith Barney and Citigroup. He is a Founding Partner and Chief Executive Officer of Vace Partners. He is a founding Partner of FHipo and a member of the Board of Concentradora Hipotecaria (FHipo’s management company). He is a member of the Board of Directors and of the Finance Committee of Grupo Gigante, and a member of the Board of Directors of Hoteles Presidente, México Power Group, and Aeroméxico. He is a member of the New Growth Fund Investment Committee. As an Investment Banker he has completed transactions worth more than U.S. $100 billion.

Arsenio Farell Campa

Arsenio Farell Campa is an attorney from the Universidad Iberoamericana and has worked since 1973 in the Law firm Bufete Farell, S.C. He has been a practicing attorney for the past 45 years and in his extensive career has collaborated with several companies, including Teléfonos de México, S.A.B. de C.V., Gruma, S.A. de C.V., Minera Fresnillo, S.A. de C.V., Industrias Peñoles, S.A. de C.V., Montepio Luz Saviñon I.A.P., among others. He is currently a member of the Board of Directors of the Mexican Association of Automobile Distributors, Club Yates Acapulco and Yates, S.A.

Secretary

Sergio Rodríguez Molleda

Alternate Secretary

Cynthia Corro Origel

Audit & Corporate Practices Committee

Sergio Visintini Freschi

Chairman

John Randolph Millian

Member

Ricardo Cervera Lomelí

Member

Management Team

Juan Domingo Beckmann Legorreta

Chief Executive Officer

Fernando Suárez Gerard

Chief Financial Officer

Luis Fernando Félix Fernández

Managing Director, US&CAN

Olga Limón Montaño

Managing Director, Mexico and LatAm

Gordon Dron

Managing Director, Emea and Apac

Iván Ramos

Audit Director

Gabriel Sander Muñiz

Human Resources Director

Sergio Rodríguez Molleda

General Counsel

Peter Vogtlander

Chief Operations and Supply Chain Officer

2023 - April

Resolutions of Annual Shareholders Meeting *

Call for an Ordinary Annual Shareholders Meeting *

Consolidated Financial Statements 2022

Report on the Review of the Financial Position of Taxpayer 2021

Audit and Corporate Practices Committee 2022 Annual Report

Accounting Policies 2022

Report of Board Activities 2022

CEO Report 2022

Share Repurchase Fund Report 2022

Board’s Opinion on CEOs Report 2022

Share Buyback Policies (Spanish Only)

Support Information for Annual Shareholders Meeting 2023

2022 - April

Call for an Ordinary Annual Shareholders Meeting

Resolutions of Annual Shareholders Meeting

Biographies of the Board of Directors

2021 - August

Call for Extraordinary Meeting *

Resolutions of the Extraordinary Meeting *

2021 - April

Call for an Ordinary Annual Shareholders Meeting *

Resolutions of Annual Shareholders Meeting *

2020 - November

Call for Ordinary Meeting *

Resolutions of the Ordinary Meeting *

Call for Extraordinary Meeting *

Resolutions of the Extraordinary Meeting *

2020 - Jun

Call for Ordinary Meeting *

Resolutions of the Ordinary Meeting *

2019 - November

Call for an Extraordinary Shareholders Meeting *

Resolutions of Extraordinary Shareholders Meeting *

2019 - April

Call for an Ordinary Annual Shareholders Meeting *

Resolutions of Ordinary Annual Shareholders Meeting *

Call for an Extraordinary Shareholders Meeting *

Resolutions of Extraordinary Shareholders Meeting *

2018 - April

Call for an Ordinary Annual Shareholders Meeting *

Resolutions of Annual Shareholders Meeting *

* Documents only in Spanish.

Shareholder

Shares

Percentage of the
Outstanding Capital

JDBL y Compañía, S.A. de C.V.1

1,833,803,430

51.06%

Karen Virginia Beckmann Legorreta

1,278,910,251

35.61%

Members of the Beckmann Legorreta Family

2

0.0%

Public Investors

478,462,618

13.32%

Total Subscribed and paid-in shares

3,591,176,301

100.0%

(1) Juan Domingo Beckmann Legorreta exercises control of said Company.

Bylaws

Corporate Ethics

Policies

Bylaws

Bylaws Document

Code of Conduct

The Code of Conduct is an essential element of our Integrity Program and an important tool that defines the expected behaviors and values for all employees.

Download the Code of Conduct

Supplier Code of Ethics

All suppliers must sign and uphold the Suppliers’ Code of Ethics, which is based on the 10 Principles of the UN Global Compact.

Download Supplier Code of Ethics

Annual Certification of Integrity

As part of our Integrity Program, this confidential and mandatory annual process ensures that all of Becle's employees understand and act in compliance with our Code of Conduct and policies.

Ethics Whistleblowing

Becle implemented an ethics line “LÍNEA CUERVOZ”, a channel managed by an independent third party. All employees may report any wrongdoing or potential breaches of the Code, policies or values anonymously and without fear of consequences.

Modern Slavery

Download Modern Slavery and Human Trafficking Statement - OBD

Download Modern Slavery and Human Trafficking Statement PUK

Policies

Proximo UK Tax Strategy Policy

Enterprise Risk Management Policy